Nokia Life Tools
Six years ago, Finnish mobile phone maker Nokia had a pretty broad for Jawahar Kanjilal: he had to launch some services targeted at emerging markets. Kanjilal did some research and zeroed in on an SMS based information service called Nokia Life Tools (NLT), Which would provide agricultural information, such as weather reports and crop prices, and educational services such as English language courses.
Spreading Its Wings
Nokia Life has extended beyond agriculture to also provide information on health and education. It has more than 100 million users, half in India and the rest in four emerging markets - China, Indonesia, Nigeria and Kenya. It has joined hands with 20 mobile operators, has more than 100 content partners and its services are available in 20 languages across these countries. Jawahar Kanjilal, Vice President, Nokia Life, says he was clear about one thing: the company had to launch the pilot project for emerging markets in a country with geographic diversity and India was the obvious option.
Nokia Life Tools is basically based on a strong ecosystem connect of Government agencies, Industry players and NGO and has a range of innovative and personalized services covering Agriculture, Education, Healthcare and Entertainment targeted at both urban and rural consumers. These services are designed to address information gaps thus enabling consumers to be better informed and positively impacting their improvement and livelihood needs.
So, how does the service work? NLT subscribers pay a monthly subscription, choose a language and the company delivers information to their mobile phones. The biggest challenge is collecting information. The company needs suitable partners such as universities. NGOs and government bodies to gather highly localised information. For information on its education projects which include English learning programmes, Nokia has tied up with mobile learning company Enable Mobile Technologies (EnableM), which, in turn, has partnered with leading organisations such as Pearson Education.
Features:
- Users an icon-based, graphically rich user interface that comes complete with tables- Regionalized and localized content - Supports more than 10 Indian languages
- Assessment based model.
- Learn English:
Gradual progression in difficulty level of content for user from Beginner, Intermediate to
Advanced level
- Consists of English words, conversations, etc used in day-to-day life situations explaining
the meaning in regional language and helping with Pronunciations.
Assessment of users in the form of Weekly/Monthly Tests
- General Knowledge
Location of the user is recognized based on Pincode.
Catering to 18 Indian states, around 630 districts
GK facts ranging from district to international depending on user's location
Content available in English, Hindi and region specific language.
Assessment of GK at periodic intervals
- Exam Preparation
Helps students prepare for Class X and XII-ICSE/CBSE and State board exams
Caters to 18 State boards making content available in English and Region specific language.
- Exam Results for National/State level examinations.